GTIN [gtin]

Apply the GTIN [gtin] attribute to submit Global Merchandise Detail Numbers (GTINs). A GTIN uniquely identifies your product. This specific number helps us make your advert or unpaid listing richer and easier for your customers to observe. Products submitted without whatever unique product identifiers are difficult to classify and may non be eligible for all Shopping programs or features.

An illustration of product packaging that shows the product

When to use

Required for all products with a GTIN assigned by the manufacturer. Only provide a GTIN if you are sure it is right. When in doubtfulness do not provide a GTIN (for instance, do non guess or make upwards a value).

Several different types of ID numbers are considered a GTIN [gtin]. Use this attribute to submit any of the post-obit types of numbers:

  • UPC (in North America / GTIN-12): 12-digit number (convert 8-digit UPC-E codes to 12-digit codes)
  • EAN (in Europe / GTIN-thirteen): 13-digit number
  • Jan (in Nippon / GTIN-13): viii or xiii-digit number
  • ISBN (for books): xiii-digit number (catechumen ISBN-10 to ISBN-13). If you lot have both, include simply the 13-digit number.
  • ITF-14 (for multipacks / GTIN-14): xiv-digit number

Learn where to find a GTIN

Type Number (spaces and dashes are accepted, merely ignored)
Limits 0, eight, 12, xiii, or fourteen digits (UPC, EAN, Jan, or ISBN)
Repeated field Up to x
Schema.org property (What's this?)

Production.isbn , Product.gtin8 , Product.gtin12 , Product.gtin13 , Product.gtin14 , Type: Text

File format Instance entry
Text 3234567890126
XML feeds <m:gtin>3234567890126</g:gtin>

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit loftier-quality information for your products.

Minimum requirements

These are the requirements you'll need to run into to evidence your product. If you don't follow these requirements, we'll disapprove your production and let you know in the Diagnostics page in your Merchant Center business relationship.

  • Submit any other relevant unique product identifiers. Y'all might be required to submit the make [brand] and MPN [mpn] attributes. When you submit these production identifiers, we can better sympathise what you're selling. When we sympathise what y'all're selling, we can make your ads and unpaid listings richer and help connect customers to your products. Larn more most product identifier attributes
  • Submit a value for the GTIN [gtin] equally defined in the official GS1 validation guide. Specifically, to meet the post-obit requirements:
    • Make sure that the check digit is present and right using the GS1 Bank check digit calculator.
    • Don't submit a GTIN in the restricted ranges. Restricted ranges have the following prefixes: 02, 04, or 2.
    • Don't submit a GTIN in the coupon ranges. Coupons have the post-obit GS1 prefixes ranges: 05, 98–99.
    • Don't submit a GTIN for a generic product.
    • Don't submit a GTIN for a product that doesn't have ane. If you're the merely seller of a product or if your product is a store brand, it mostly won't have a GTIN, so you lot don't need to submit ane.
  • Apply the correct GTIN for each product, including variants. Each product and variant of a product (unlike colors or sizes) has its own GTIN, then make sure to submit the correct value. Do not gauge or brand up a value.
  • Don't submit multiple products for the same state and linguistic communication that use the same GTIN [gtin] and have the same values for variant attributes. Variant attributes include condition [condition] and multipack [multipack] for all products, and color [color] and size [size] for apparel products.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you lot don't follow requirements that apply to you, nosotros'll disapprove your product and let you know in Diagnostics in your Merchant Center business relationship.

Books and media

  • Utilize the ISBN-13 of a book as the value for the GTIN [gtin] attribute.
  • For a product that has a UPC and an ISBN-13, submit the GTIN [gtin] aspect twice, once for each value.
  • For a production with only an SBN (ix digits, used in Great Britain until 1974), convert it to an ISBN-10 by adding a 0 in forepart. For example, to convert 123456789, submit 0123456789.

Bundles

A packet is a master product that yous group with other accessory products and sell together as 1 packet for a single price.

  • If the manufacturer created the packet: submit the GTIN [gtin], MPN [mpn], and brand [brand] of the bundle, and not the individual products, as the values for the respective attributes.
  • If you created the parcel: submit the GTIN [gtin], MPN [mpn], and brand [brand] of the main product as the values for the respective attributes. For example, if yous bundle a camera with a lens and carrying handbag, submit the brand of the camera, which is the main product. Learn more about submitting bundles

Uniform third party products

Customized products

If you offer customization, engraving, or other personalization of a product, explain that the production is customized in the title [title] and description [clarification] attributes.

  • Submit the GTIN [gtin] aspect with the value assigned by the manufacturer if you offer customization, engraving, or other personalization of a product.
  • Use the bundle [is_bundle] attribute to allow u.s.a. know that the product includes customization.

Mag subscriptions

Multipacks

A multipack is a group of several identical products for sale equally 1 production. This group can be created by you or past the manufacturer, and you'll need to submit the brand differently depending on who created the group.

  • If the manufacturer created the multipack: submit the GTIN [gtin], MPN [mpn], and brand [brand] of the multipack, and non the individual products, as the values for the respective attributes.
  • If y'all created the multipack: submit the GTIN [gtin], MPN [mpn], and brand [brand] of the individual products equally the values for the corresponding attributes. Learn more virtually the multipack attribute

Printed music

Printer cartridges

Products bachelor in variant colors or sizes

Products with several GTINs

Make sure to the submit the correct GTIN [gtin] value for each product:

  • For variants (products that come in multiple colors, sizes, etc.), submit i GTIN [gtin] aspect for each product.
  • For products with more ane valid UPI (for example, products with a global GTIN and a GTIN specific to the distributor), submit additional unique production identifier (UPI) attributes with each value.

Shop make and private-characterization products

Don't submit a value for the GTIN [gtin] attribute for products without a GTIN. If y'all're the merely seller of a product or if your product is a store brand, information technology may not have a GTIN, and if and so you don't need to submit one. Instead, submit the make [make] and MPN [mpn] attributes for these products.

Private-label products are products that are produced by 1 company, only relabeled by the company selling information technology to make it look like they produced it. For example, Company A makes a continued-Tv device. Company B buys it to resell and rebrands information technology with their logo and name.

Used and vintage products

Used or vintage products may have a GTIN, and you should provide it if possible.

  • Submit the GTIN [gtin] aspect with the value assigned by the manufacturer.
  • Set the value to "used" for the condition [condition] attribute.

Examples

Clothes

An illustration of a dress with the GTIN visible and highlighted

Product data for a dress, black, sleeveless, A-line, size L
Attribute Value
Championship [championship] Sleeveless A-line Dress - black - size L
Brand [make] Little Blackness Dress
GTIN [gtin] 3234567890126
Condition [condition] new

Food and beverages

An illustration of a jug of milk with GTIN and barcode visible and highlighted.

Product data for goat milk, bio, 1 liter
Attribute Value
Title [title] 1l Bio Goat Milk
Brand [brand] Tanja'south Caprine animal Farm
GTIN [gtin] 3234567890126
Status [condition] new

Media and books

For media and books, utilize the ISBN-13 equally the value for the gtin attribute.

An illustration of a book with the GTIN visible and highlighted

Product data for the volume, "How Google Works", new
Attribute Value
Title [title] How Google Works
GTIN [gtin] 9781455582341
Condition [status] new
Product data for the book, "How Google Works", used
Attribute Value
Championship [title] How Google Works
GTIN [gtin] 9781455582341
Condition [condition] used

Electronics

An illustration of product packaging that shows the product

Product data for Chromecast ii, 1080p, wi-fi, black, new
Attribute Value
Title [championship] Google Chromecast 2 - 1080p - Wi-Fi - Blackness
Brand [make] Google
GTIN [gtin] 7894892017139
MPN [mpn] H2G2-42
Condition [condition] new
Product data for a Chromecast two, 1080p, wi-fi, black, refurbished, warranty
Attribute Value
Title [title] Google Chromecast ii - 1080p - Wi-Fi - Black
Make [brand] Google
GTIN [gtin] 3234567890126
MPN [mpn] H2G2-42
Condition [condition] refurbished

Merchant-defined multipacks and bundles

An illustration of a bundle that includes a camera body, lens, and bag

Production data for a digital photographic camera, SLR, 25.3 MP, with lens and camera pocketbook
Aspect Value
Championship [championship] Google 25.iii MP Digital SLR Camera Body + 35mm Lens + blueish photographic camera bag
Price [cost] 435 USD
Google production category [google_product_category] 152
Brand [brand] Google
GTIN [gtin] 0614141123452
Bundle [is_bundle] yes
Condition [condition] new

Variants

If your product comes in multiple colors or sizes, yous have different unique product identifiers for each of these variants. For example:

An example of ads without placeholder images

Product data for a Google t-shirt, dark-green, minor, new
Attribute Value
Title [title] Google T-shirt - Green - Small
Price [cost] eleven USD
Colour [color] Green
Size [size] Southward
ID [id] 9876-S-GRN
Item group ID [item_group_id] 9876
Brand [brand] Google
GTIN [gtin] 9504000059437
Status [condition] new
MPN [mpn] 00638HAY
Product data for a Google t-shirt, blue, pocket-sized, new
Aspect Value
Title [title] Google T-shirt - Blue - Minor
Cost [toll] 11 USD
Colour [color] Blue
Size [size] Due south
ID [id] 9876-Due south-BLU
Detail group ID [item_group_id] 9876
Brand [brand] Google
GTIN [gtin] 9504000059422
Condition [condition] new
MPN [mpn] 00638NIC
Product data for a Google t-shirt, xanthous, small, new
Aspect Value
Championship [title] Google T-shirt - Yellowish - Modest
Price [price] 11 USD
Color [color] Yellow
Size [size] S
ID [id] 9876-S-Yellowish
Item grouping ID [item_group_id] 9876
Make [brand] Google
GTIN [gtin] 9504000059446
Condition [status] new
MPN [mpn] 00638ANG

Phone or tablet

An illustration with 3 different colors of one mobile phone

Product data for a Google Nexus 6, 32 GB, midnight blue, unlocked
Aspect Value
Title [title] Google Nexus half-dozen - 32 GB - Midnight Blue - unlocked
Cost [toll] 199 USD
Google production category [google_product_category] Electronics > Communications > Telephony > Mobile Phones
Make [make] Google
GTIN [gtin] 0614141123452
MPN [mpn] 00638NAGPE
Status [status] new

Store brand and white-label products

An illustration of a couch with product staging

Product information for a couch, 3 seat, brownish and light-green, new, private-label
Attribute Value
Title [championship] 3 seater couch - brown / greenish
Price [price] 799 USD
Brand [brand] MyStore
GTIN [gtin] 0614141123452
MPN [mpn] ANG
Status [condition] new

Products without a GTIN

Some products don't take a GTIN assigned, and then you don't need to submit one. Even so, if the production does have a GTIN assigned and you don't submit it, so the product could be disapproved. Learn more near what to exercise if your product doesn't have a GTIN

An illustration of a woman wearing a black dress

Product data for a dress, black, customized, K, new
Attribute Value
Title [title] Blackness Dress Customized with Your Design - Size M
Price [price] 32 USD
Color [colour] Black
Size [size] M
GTIN [gtin] (Leave blank, considering a custom-made garment doesn't have a GTIN)
Condition [status] new
Bundle [is_bundle] yep
Identifier exists [identifier_exists] no

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